Engagement Rate¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | social-media |
| Status | draft |
| Version | 0.1 |
| Owner | TBD |
| Steward | TBD |
Definition¶
The proportion of an audience that performs a defined engagement action in relation to the audience exposed to the content or account.
Description¶
Engagement rate is used to evaluate the level of audience interaction relative to the selected exposure or audience base. The exact denominator must be specified for each implementation.
Metric Kind¶
derived
Unit¶
percentage
Grain¶
content_or_account_period
Calculation¶
total_engagements / denominator * 100
Dimensions¶
- platform
- account
- content
- date
Sources¶
- social.platform_metrics
Source¶
This page is generated from the canonical definition definitions/metrics/social.engagement_rate.yaml.
Do not edit this generated page directly.