Social Media Metrics

Canonical metrics currently defined for the Social Media domain.

Metric	Definition	Grain	Kind	Status
Follower Count	The number of accounts that currently follow the organization's social media account or page on a given platform.	account	observed	active
Following Count	The number of accounts that the organization's social media account currently follows on a given platform.	account	observed	active
Impressions	The total number of times content from the organization's social media presence was displayed or viewed within a defined measurement context.	post	observed	active
Impressions	The total number of times content from the organization's social media presence was displayed or viewed within a defined measurement context.	post	observed	active
Like Count	The total number of like interactions recorded for the organization's social media content on a given platform within a defined measurement context.	post	observed	active
Page Like Count	The number of users who have liked the organization's social media Page on a platform that exposes Page Likes as a distinct audience measure.	page	observed	active
Repost Count	The number of times the organization's social media content was republished through the platform's native reposting mechanism within a defined measurement context.	post	observed	draft
Share Count	The number of times the organization's social media content was shared through the platform's native sharing mechanism within a defined measurement context.	post	observed	active
Video View Count	The total number of video plays or views recorded for the organization's video content on a social media platform within the platform's defined measurement context.	video	observed	active

Source of Truth

The canonical definitions are maintained as machine readable YAML files in definitions/ and validated against the definition schemas.

This page is generated automatically and should not be edited directly.