Impressions¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | social_media |
| Status | active |
| Version | 0.1 |
| Owner | TBD |
| Steward | TBD |
Definition¶
The total number of times content from the organization's social media presence was displayed or viewed within a defined measurement context.
Description¶
Impressions measure total content exposure rather than unique audience. The same account or person may contribute multiple impressions. Depending on the source platform, impressions may be reported as a lifetime cumulative value, a bounded period aggregate, or another platform defined measurement.
Metric Kind¶
observed
Unit¶
count
Grain¶
post
Calculation¶
The number of content exposures reported by the source platform for the specified content and measurement period.
Dimensions¶
- platform
- account
- content
- date
- measurement_period
Sources¶
- X
- LinkedIn
- Instagram
Source¶
This page is generated from the canonical definition definitions/metrics/social.impressions.yaml.
Do not edit this generated page directly.