Social Platform Metrics¶

Metadata¶

Property	Value
Type	data_asset
Domain	sales-and-marketing
Status	draft
Version	0.1
Owner	TBD
Steward	TBD

Definition¶

A consolidated dataset containing normalized measurements collected from the organization's social media platforms.

Description¶

The dataset provides a common analytical representation of platform level and content level social media measurements.

Source System¶

Social Media Platforms

Grain¶

account_content_metric_period

Schema¶

TBD

Classification¶

Internal

Quality Expectations¶

- Source platform must be identifiable.
- Measurement timestamp must be present.
- Source values must retain their original meaning.
- Canonical mappings must be documented.

Refresh Frequency¶

Daily

Retention¶

TBD

Lineage¶

- instagram
- linkedin
- facebook
- tiktok
- x

sales.follower_count
sales.following_count
sales.impressions
sales.reach
sales.engagement_rate
sales.like_count
sales.page_like_count
sales.share_count
sales.repost_count
sales.video_view_count

Source¶

This page is generated from the canonical definition definitions/data-assets/sales.social_platform_metrics.yaml.

Do not edit this generated page directly.