Sales And Marketing Metrics

Canonical metrics currently defined for the Sales And Marketing domain.

Metric	Definition	Grain	Kind	Status
At-Risk Customer Count	The number of existing customers or partners exhibiting usage, engagement, or payment patterns that indicate an elevated risk of churn or non-renewal.	customer at a point in time	observed	active
Conversion Rate	The proportion of leads, opportunities, or proposals that progress to a defined subsequent stage, such as a meeting, pilot, or signed contract, within a defined period.	funnel stage by period	derived	active
Customer Acquisition Cost	The average cost incurred to acquire one new customer within a defined period.	period	derived	active
Customer Retention Rate	The proportion of customers or partners retained over a defined period relative to those active or due for renewal at the start of that period.	period	derived	active
Deal Value	The monetary value associated with a specific sales opportunity or signed agreement.	deal	observed	active
Engagement Rate	The proportion of an audience that performs a defined engagement action in relation to the audience exposed to the content or account.	content_or_account_period	derived	draft
Follower Count	The number of accounts that currently follow the organization's social media account or page on a given platform.	account	observed	active
Following Count	The number of accounts that the organization's social media account currently follows on a given platform.	account	observed	active
Impressions	The total number of times content from the organization's social media presence was displayed or viewed within a defined measurement context.	post	observed	active
Lead Count	The number of new leads or proposals generated or sent within a defined period.	period	observed	active
Like Count	The total number of like interactions recorded for the organization's social media content on a given platform within a defined measurement context.	post	observed	active
Meeting Count	The number of sales, partnership, or business development meetings held within a defined period.	period	observed	active
Opportunity Count	The number of open sales opportunities being actively pursued at a given point in time.	pipeline at a point in time	observed	active
Page Like Count	The number of users who have liked the organization's social media Page on a platform that exposes Page Likes as a distinct audience measure.	page	observed	active
Pipeline Value	The total monetary value of all open sales opportunities at a given point in time.	pipeline at a point in time	derived	active
Proposal Count	The number of formal proposals or concept notes sent to prospective customers or partners within a defined period.	period	observed	active
Qualified Lead Count	The number of leads that meet defined qualification criteria and are considered viable for active sales pursuit within a defined period.	period	observed	active
Reach	The number of unique accounts or people that were exposed to content from the organization's social media presence within a defined measurement context.	post	observed	active
Repost Count	The number of times the organization's social media content was republished through the platform's native reposting mechanism within a defined measurement context.	post	observed	draft
Sales Revenue	The total value of revenue generated from sales, partnership, or business development activity within a defined period.	period	observed	active
Share Count	The number of times the organization's social media content was shared through the platform's native sharing mechanism within a defined measurement context.	post	observed	active
Video View Count	The total number of video plays or views recorded for the organization's video content on a social media platform within the platform's defined measurement context.	video	observed	active
Website Average Engagement Time	The average amount of time users actively engaged with an organization website per session within a defined period, as measured by Google Analytics 4.	property by period	derived	active
Website Engagement Rate	The proportion of sessions on an organization website that were engaged, as defined by Google Analytics 4: lasting longer than 10 seconds, including a key event, or including two or more page or screen views.	property by period	observed	active
Website Key Event Count	The number of sessions on an organization website in which a designated key event occurred within a defined period, as measured by Google Analytics 4.	property by period	observed	active
Website New Users	The number of users visiting an organization website for the first time within a defined period, as measured by Google Analytics 4.	property by period	observed	active
Website Page Views	The number of page and screen views recorded on an organization website within a defined period, as measured by Google Analytics 4.	property by period	observed	active
Website Retention Rate	The proportion of users acquired on an organization website in a given cohort period who return to the website in a subsequent period, as measured by Google Analytics 4 cohort reporting.	property by cohort by period since acquisition	derived	active
Website Revenue	The total revenue attributed to purchases or transactions recorded on an organization website within a defined period, as measured by Google Analytics 4.	property by period	observed	active
Website Sessions	The number of sessions recorded on an organization website within a defined period, as measured by Google Analytics 4.	property by period	observed	active
Website Users	The number of distinct users who engaged with an organization website within a defined period, as measured by Google Analytics 4.	property by period	observed	active

Source of Truth

The canonical definitions are maintained as machine readable YAML files in definitions/ and validated against the definition schemas.

This page is generated automatically and should not be edited directly.