Audience Growth¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The rate at which the organization's social media following and reach are growing across platforms.
Purpose¶
Supports marketing and brand awareness decisions by tracking growth in owned audience.
Supporting Metrics¶
- sales.follower_count
- sales.following_count
- sales.reach
Dimensions¶
- platform
- period
Review Frequency¶
Weekly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.audience_growth.yaml.
Do not edit this generated page directly.