Customer Retention¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The extent to which the organization retains existing customers and partners and manages churn risk.
Purpose¶
Supports account management and retention decisions by identifying at-risk relationships before they are lost.
Thresholds¶
critical: Retention rate below agreed target with the at-risk account count rising
warning: Retention rate trending below target
target: Retention rate at or above agreed target
Supporting Metrics¶
- sales.retention_rate
- sales.at_risk_customer_count
Dimensions¶
- customer_segment
- account_manager
- period
Review Frequency¶
Monthly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.customer_retention.yaml.
Do not edit this generated page directly.