Lead Conversion¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The effectiveness with which leads and proposals progress through the sales funnel to signed agreements.
Purpose¶
Supports client engagement prioritization and resourcing decisions by showing where prospects are dropping off in the funnel.
Supporting Metrics¶
- sales.lead_count
- sales.qualified_lead_count
- sales.conversion_rate
Dimensions¶
- channel
- funnel_stage
- period
Review Frequency¶
Weekly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.lead_conversion.yaml.
Do not edit this generated page directly.