Website Acquisition Performance¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The volume and composition of traffic arriving at organization websites, combining total users, new users, and sessions.
Purpose¶
Supports marketing channel and campaign decisions by showing how many people are arriving at the organization's websites, how many are new, and which sources and channels are driving that traffic.
Supporting Metrics¶
- sales.web_users
- sales.web_new_users
- sales.web_sessions
Dimensions¶
- property
- session_source
- first_user_channel_group
- period
Review Frequency¶
Weekly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.web_acquisition_performance.yaml.
Do not edit this generated page directly.