Website Engagement¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
How deeply visitors interact with organization websites once they arrive, combining engagement rate, average engagement time, and page views.
Purpose¶
Supports content and site-experience decisions by showing whether visitors are meaningfully engaging with the site or leaving quickly, and which pages hold attention.
Supporting Metrics¶
- sales.web_engagement_rate
- sales.web_avg_engagement_time
- sales.web_page_views
Dimensions¶
- property
- page_title
- device_category
- period
Review Frequency¶
Weekly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.web_engagement.yaml.
Do not edit this generated page directly.