Website Monetization¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The extent to which website visits translate into revenue-generating or lead-generating outcomes, combining website revenue and key event count.
Purpose¶
Supports investment decisions on website and campaign spend by showing whether traffic and engagement are converting into meaningful outcomes such as demo requests, signups, or purchases.
Supporting Metrics¶
- sales.web_revenue
- sales.web_key_event_count
Dimensions¶
- property
- event_name
- period
Review Frequency¶
Monthly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.web_monetization.yaml.
Do not edit this generated page directly.