Website Retention¶
Metadata¶
| Property | Value |
|---|---|
| Type | kpi |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The extent to which visitors return to organization websites in the periods following their first visit.
Purpose¶
Supports content and product-marketing decisions by showing whether a website is building a returning audience or relying entirely on new-visitor traffic.
Supporting Metrics¶
- sales.web_retention_rate
Dimensions¶
- property
- cohort_period
Review Frequency¶
Monthly
Source¶
This page is generated from the canonical definition definitions/kpis/sales.web_retention.yaml.
Do not edit this generated page directly.