Product Adoption¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | products |
| Status | active |
| Version | 1.0 |
| Owner | Product Manager |
| Steward | Product Team |
Definition¶
The extent to which target customers begin actively using a product following its launch or release.
Description¶
Product adoption is used to assess market uptake and product-market fit, and to inform go-to-market and product development decisions.
Metric Kind¶
derived
Unit¶
percentage
Grain¶
product by period
Calculation¶
active_customers_using_product / target_customer_base * 100
Dimensions¶
- product
- customer_segment
- period
Sources¶
- products.product_records
- sales.crm_records
Related¶
products.products_launched
Source¶
This page is generated from the canonical definition definitions/metrics/products.product_adoption.yaml.
Do not edit this generated page directly.