Referral Rate¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | products |
| Status | active |
| Version | 1.0 |
| Owner | Product Manager |
| Steward | Product Team |
Definition¶
The proportion of new customers acquired as a result of a referral from an existing customer within a defined period.
Description¶
Referral rate is used to assess customer satisfaction and the effectiveness of word-of-mouth as an acquisition channel.
Metric Kind¶
derived
Unit¶
percentage
Grain¶
period
Calculation¶
referred_customers / total_new_customers * 100
Dimensions¶
- product
- customer_segment
- period
Sources¶
- sales.crm_records
Related¶
products.customer_review_ratesales.customer_acquisition_cost
Source¶
This page is generated from the canonical definition definitions/metrics/products.referral_rate.yaml.
Do not edit this generated page directly.