At-Risk Customer Count¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The number of existing customers or partners exhibiting usage, engagement, or payment patterns that indicate an elevated risk of churn or non-renewal.
Description¶
At-risk customer count is used to prompt proactive retention action before a customer relationship is lost. Existing revenue is generally cheaper to protect than new revenue is to win.
Metric Kind¶
observed
Unit¶
count
Grain¶
customer at a point in time
Dimensions¶
- customer_segment
- account_manager
- risk_reason
Sources¶
- sales.crm_records
Related¶
sales.retention_rate
Source¶
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