Customer Acquisition Cost¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The average cost incurred to acquire one new customer within a defined period.
Description¶
Customer acquisition cost is used to assess the efficiency of sales and marketing spend relative to new customer growth.
Metric Kind¶
derived
Unit¶
currency
Grain¶
period
Calculation¶
total_sales_and_marketing_cost / new_customers_acquired
Dimensions¶
- channel
- customer_segment
- period
Sources¶
- sales.crm_records
- Accounting/ERP system/72HR
Related¶
sales.revenueproducts.referral_rate
Source¶
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