Lead Count¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The number of new leads or proposals generated or sent within a defined period.
Description¶
Lead count is a leading indicator of future revenue, reflecting outreach and business development activity ahead of pipeline conversion. A drop in this number is often not felt in revenue until weeks later.
Metric Kind¶
observed
Unit¶
count
Grain¶
period
Dimensions¶
- channel
- source
- period
Sources¶
- sales.crm_records
Related¶
sales.qualified_lead_countsales.conversion_rate
Source¶
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