Reach¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 0.1 |
| Owner | TBD |
| Steward | TBD |
Definition¶
The number of unique accounts or people that were exposed to content from the organization's social media presence within a defined measurement context.
Description¶
Reach measures unique audience exposure, in contrast to impressions, which counts total exposures and may include repeat views by the same account. Depending on the source platform, reach may be reported as a lifetime cumulative value, a bounded period aggregate, or another platform defined measurement.
Metric Kind¶
observed
Unit¶
count
Grain¶
post
Calculation¶
The number of unique accounts reported by the source platform as having been exposed to the specified content within the measurement period.
Dimensions¶
- platform
- account
- content
- date
- measurement_period
Sources¶
- X
- LinkedIn
- Instagram
Related¶
sales.impressions
Source¶
This page is generated from the canonical definition definitions/metrics/sales.reach.yaml.
Do not edit this generated page directly.