Customer Retention Rate¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The proportion of customers or partners retained over a defined period relative to those active or due for renewal at the start of that period.
Description¶
Customer retention rate is used to assess the organization's success in maintaining existing revenue-generating relationships.
Metric Kind¶
derived
Unit¶
percentage
Grain¶
period
Calculation¶
customers_retained / customers_at_start_of_period * 100
Dimensions¶
- customer_segment
- account_manager
- period
Sources¶
- sales.crm_records
Related¶
sales.at_risk_customer_count
Source¶
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