Website Average Engagement Time¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The average amount of time users actively engaged with an organization website per session within a defined period, as measured by Google Analytics 4.
Description¶
Google Analytics 4 reports total engagement duration as a summed value across all sessions (userEngagementDuration). This metric is the derived per-session average shown in the GA4 interface, not a pass-through of that raw summed field.
Metric Kind¶
derived
Unit¶
seconds
Grain¶
property by period
Calculation¶
userEngagementDuration / sessions
Dimensions¶
- property
- device_category
- period
Sources¶
- Google Analytics 4 (GA4) Data API
Related¶
sales.web_engagement_rate
Source¶
This page is generated from the canonical definition definitions/metrics/sales.web_avg_engagement_time.yaml.
Do not edit this generated page directly.