Website New Users¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The number of users visiting an organization website for the first time within a defined period, as measured by Google Analytics 4.
Description¶
Website new users isolates first-time visitors from the broader website users figure, distinguishing acquisition of new audience from repeat engagement by an existing one.
Metric Kind¶
observed
Unit¶
count
Grain¶
property by period
Dimensions¶
- property
- first_user_source
- first_user_medium
- first_user_channel_group
- period
Sources¶
- Google Analytics 4 (GA4) Data API
Related¶
sales.web_users
Source¶
This page is generated from the canonical definition definitions/metrics/sales.web_new_users.yaml.
Do not edit this generated page directly.