Website Revenue¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The total revenue attributed to purchases or transactions recorded on an organization website within a defined period, as measured by Google Analytics 4.
Description¶
Website revenue is expected to be sparse or zero for most of the organization's properties, since most are enterprise or B2B products rather than ecommerce storefronts. It is defined for completeness and for the properties where a revenue-generating key event is instrumented.
Metric Kind¶
observed
Unit¶
currency
Grain¶
property by period
Dimensions¶
- property
- period
Sources¶
- Google Analytics 4 (GA4) Data API
Related¶
sales.web_key_event_countfinance.revenue
Source¶
This page is generated from the canonical definition definitions/metrics/sales.web_revenue.yaml.
Do not edit this generated page directly.