Website Users¶
Metadata¶
| Property | Value |
|---|---|
| Type | metric |
| Domain | sales-and-marketing |
| Status | active |
| Version | 1.0 |
| Owner | Head of Business Development |
| Steward | Sales and Marketing Team |
Definition¶
The number of distinct users who engaged with an organization website within a defined period, as measured by Google Analytics 4.
Description¶
Website users is GA4's default "Users" figure (the activeUsers field), counting anyone who had an engaged visit to the site. It is tracked per property and is the base acquisition metric that other web analytics metrics are interpreted against.
Metric Kind¶
observed
Unit¶
count
Grain¶
property by period
Dimensions¶
- property
- session_source
- session_medium
- device_category
- country
- period
Sources¶
- Google Analytics 4 (GA4) Data API
Related¶
sales.web_new_userssales.web_sessions
Source¶
This page is generated from the canonical definition definitions/metrics/sales.web_users.yaml.
Do not edit this generated page directly.